Chicken labeling leads to GM controversy

According to reports, New Zealand’s Commerce Commission warned poultry producer Inghams about false advertising under the Fair Trading Act. This stems from company advertising stating its poultry contains no genetically modified (GM) content, even though the birds were eating a feed with 13% GM soy.
University of Canterbury professor of genetics and molecular biology, Jack Heinemann, researched whether chickens fed GM feed could contain GM ingredients in their meat. The professor said GM plant material can transfer to animals fed GM feed.
This goes against an international scientific consensus that states animals that eat GM feed are themselves not genetically modified.