VIV Russia brings Feed-to-Meat concept to Moscow

VIV Russia will carry on the Feed-to-Meat concept to Moscow, May 19-21, 2015.
VIV Russia will showcase the industry’s developments by the Feed-to-Meat concept. Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV Russia will focus on every step in the meat production process, presented by the world’s key players in the industry.
Consumer attitudes and behaviors toward food are rapidly changing on a global scale. Demands for healthy, convenient, fresh and safe products are increasing. Packaging is becoming more important with the selling process as fresh foods are expected to be conveniently packaged and easy to store.
Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are skeptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.
To stay current with these developments, today’s meat business is about improving:
• yield
• quality
• hygiene
• traceability
• portioning
• performance
• profitability
• efficiency
• transparency
Meat producing and – (further) processing companies adapt and improve their production processes to meet demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat

VIV Russia changes format, reports success

VIV Russia 2013, held in Moscow from May 21-2, reported success with the updated, global exhibition format. The number of exhibitors, around 350, remained stable compared to 2011. However, the number of visitors increased by of 1.8 percent, to a total of 6,538 for this year's edition. Exhibitors rated VIV Russia 2013 with a 6.8, visitors rated the event with 8.4. The results of the VIV Russia survey have been analyzed, and the reactions and recommendations have been identified.
"The overall conclusion is that the stronger emphasis on quality and our pure business-to-business approach have been steps in the right direction," said Guus van Ham, Project Manager of VIV Russia 2013. "What we noticed is that the Russian market is rather challenging at the moment. The interest due on loans and the desired return on investments mean that a lot of large scale projects are facing a lot of difficulties.
"But that will not prevent the successful, further development of VIV Russia in the future. Our format appears to be popular, but there are still some segments within the trade fair concept that can be further developed. We knew it was a very wise move to devote attention to the still-growing poultry chain, with additional attention to the turkey sector. This was demonstrated by a fully booked Turkey Conference and a successful World's Poultry Science Association meeting. But we can also apply this template more intensively to the pig chain, dairy sector and feed production sector in general. We want to take another step forward. In the future, we will match Russian and international expertise even more intensively when compiling the total program."
The success of the new, themed approach was underlined by positive reactions from visitors and exhibitors. Dinar Sadykov, head of the Certification Center "Halal" said, "As one of the founding partners of the Eurasian Association of Poultry Farmers, we received a lot of interest from manufacturers both from Russia and the Commonwealth of Independent States. During the three days of the exhibition many meetings with owners and managers of poultry farms from Azerbaijan and Uzbekistan took place at the stand of the Eurasian Association of Poultry Farmers."
"At our stand, we arranged the presentations of technological capabilities of our partner companies Alfa Laval, Anglia Autoflow, Hog Slat and Spectra Vet. Presentations by experts gathered a large number of visitors and interested many Russian farmers. As a result of the participation, AVIS and its partners plan to take the joint stand at the next show, to be held in 2015 in Moscow," said Natalia Yakovleva, president and founder of GC AVIS.
The combination of a trade fair and parallel programs was relatively new for VIV Russia. "We are seeing that we can offer an even higher level of contact, both at the trade fair itself and during the parallel programs, with conferences and seminars. These aspects also drew a very positive reception. This is really providing our exhibitors, partners and visitors exactly with what they want: good programs, prominent speakers, market information. And that in addition to a successful trade event where all the key suppliers from all the segments - from feed to meat — are represented," van Ham said.
The parallel programs and specific themes such as CropTech-FeedTech and MeatTech were well received, as well as the focus on animal health and animal welfare. In the main conference Nan-Dirk Mulder, food and agriculture research analyst for Rabobank presented the strategic outlook for the Russian meat industry towards 2020. Natalia Shagaida, director of agricultural and food policy at the Russian Academy of the National Economy and Presidential Public Administration, presented a report on the challenges to better utilize the unused arable land as one opportunity to support future growth of the food production in Russia. Professor Valery Afanasiev, president of the Union of Animal feed producers, focused on the prospects of animal feed production in Russia. Russia plans to increase the production of animal feed from 21 million tons to 40 million tons by 2020.
In his report, Vladimir Fisinin, first vice-president of the Russian Academy of Agricultural Sciences, president of the Russian Poultry Union and president of the Russian branch of World Poultry Science Association, discussed the basic requirements for modern feed lines and improvements in the effectiveness and nutritional value of feed as a critical factor for poultry development. In a specialized turkey production program, several international experts presented the key aspects of modern turkey rearing methods. The forum "Comprehensive Approach to Veterinary Welfare on Poultry Farms" was opened by Galina Bobyleva, CEO of Rosptitsesoyuz with her report "Economic Factors in the Development of the Poultry Industry and World Trade Organization Regulations." She emphasized that the main objective of poultry industry was to ensure that healthy birds produce healthy products that meet the demand from the market.
As for the next year's program, van Ham said, "We can already announce that we, together with our organising partner ASTI Group, will be focusing specifically on our Russian visitors, with a dedicated Russian Day. We will be inviting specific Russian investors to attend VIV Europe 2014. They will receive a VIP treatment and the event will have an exclusive character with receptions, excursions and meetings with top entrepreneurs. All our communications concerning VIV Europe will be provided in Russian, as well as in Spanish and English."

Program from Russian feed and meat show released

VIV Russia, a trade show for international feed to meat industry, has announced details of the conference program, to be held May 21-23 at the Crocus Exhibition Center in Moscow. VIV Russia Project Manager Guus van Ham will provide an all-in format that will boost the development of the agri-food business in Russia through the parallel program. "Developments on the Russian market are taking place incredibly fast, and thanks to our partners and specialists we can share all the necessary knowledge with the industry in this country," said Van Ham.
One of the components of the main conference on May 21 (in conference Hall C) is the finalized strategic outlook for the Russian meat industry towards 2020, entitled "Shaping the industry for the next stage." This study will be presented immediately after the official opening by Nan-Dirk Mulder from Rabobank Food and Agribusiness Research. This presentation will be followed by a lecture from Shagaida Nataliya Ivanovna, director of the center of agrifood policy of the Russian Academy for national economy and public policy, outlining the current status and future challenges facing the Russian agri-food industry.  Arseniy Poyarkov, managing partner of insurance broker Top Time, will speak on "Insurance in the Russian Agrifood business: the world practice and Russian reality."
Food safety
The afternoon session offers "Food safety in the Russian agri-food industry" and "Modern technologies for refrigeration, processing and storage of raw materials and food products."
The Dutch Poultry Center – a collective of around 70 suppliers active in the poultry chain – will then present the approach that has secured a role for the Dutch poultry sector on the global stage. During this poultry conference (in conference Hall F), Irena Tutert-Mikhailova of the Dutch Poultry Center will introduce a number of specialists in the areas of breeding, transport, animal nutrition, animal health, slaughtering and processing poultry meat.
National Union of Swine Breeders
During the afternoon program of VIV Russia on May 21, the National Union of Swine Breeders will hold its national annual general meeting.
The central theme for the entire afternoon in conference Hall G will be health in the poultry sector. Rosselhoznadzor, the Federal Service for Veterinary and Phytosanitary Surveillance in Russia, and Avivak, a poultry vaccine producer, will be organizing the Animal Health Conference. The first day of VIV Russia will be concluded with a reception organized by the Dutch Embassy to mark the celebration of 400 years of friendship between Russia and the Netherlands.
Turkeys, Poultry Outlooks and CropTech-FeedTech Conference
On May 22, the focus will be on the turkey sector. In conference Hall C, the morning session is a debate on "Key aspects of modern turkey operations." Industry experts will discuss the opportunities and perspectives for the implementation of modern turkey production and processing technologies in Russia.
Van Ham said, "We are still noticing undiminished interest in poultry in general, but within that segment there is striking growth in the turkey sector in particular. So we have organized a program specifically for this production chain. According to figures from the Russian Poultry Union, Russia's turkey output in 2013 amounted to 100,000 tons in live weight, while the market capacity is estimated at 400,000-500,000 tons a year."
The conference will be moderated by Albert Davleyev, vice president of the International Poultry Development Program and president of Agrifood Strategies.
In the afternoon the same venue will host the Poultry Outlooks program of the World Poultry Science Association (Russian Branch). This seminar will offer information on the latest advances in poultry science and technology and will advance the knowledge and understanding of this diverse industry. At the same time, the French livestock and meat sector will hold a French-Russian Agribusiness Seminar in Hall G. This seminar will address topics such as feed ingredients, processing and packaging.
Visitors interested in animal feed production can pay a visit in the afternoon to the CropTech-FeedTech Conference in Hall D on the theme of "Digital Engineering in the Feed Manufacturing Industry – The Debate." All the aspects of high-tech feed processing will be discussed in a series of presentations given by specialists. Roger Gilbert from Perendale Publishers will chair the panel discussions.
Animal health
The third day, May 23, is devoted to the Animal Health Conference under the auspices of Practivet, a veterinary pharmaceutical company. This will take up most of the day and is being held in conference Hall C. The Asti Group and Rosselhoznadzor will meet the growing need for information about the organic sector in Russia by presenting a conference on "Organic and biodynamic agriculture, a real opportunity for the Russian market" in Hall F. Van Ham said, "Developments that may take years in other countries progress at enormous speed in certain Russian regions. The interest in sustainable production is making huge advances."

VIV Russia 2013 to highlight industry, science, finance

VIV has plans to strengthen its intermediary role to help bring about the desired strong growth in Russian livestock farming, and the organization has presented an implementation plan in which international companies in the livestock farming supply chain, governments, scientists and financiers will work together to provide Russian producers with knowledge and technology. This need for knowledge is being met with three themes — MeatMeetings, CropTech-FeedTech and animal health — which will take place during or around VIV Russia 2013.
The event, which is being held May 21–23, at the Crocus Exhibition Centre, Moscow, Russia, typically focuses on the poultry industry. “But given the demand in this country, we are also aiming to help boost the pork supply chain," said Guus van Ham, VIV project manager. "The National Union of Pig Breeders will be holding its annual meeting during VIV, for example. Together with Rabobank we will be presenting the results of the survey of intensive livestock farming in Russia. In a series of economic sessions following directly, we want to help top Russian managers make their organizations more profitable. Another example of events designed to help decision-makers are the MeatMeetings. Meat marketing will play a central role in these sessions. VIV Russia will be providing resources on all levels to help achieve higher quality production and more added value for the consumer. In addition to the sectors mentioned above, VIV Russia will also feature a wide range of turkey meat exhibitors."
According to van Gus, Russia is more receptive to the integral approach than most other countries. “With their history of nationalized industries, the Russians are used to working with an integral supply chain approach," he said. "They have strong production umbrella organizations for pig and poultry farming. With the knowledge and technologies that our exhibitors and partners have at their disposal, we can help boost the position of modern intensive livestock farming in Russia even further. Our aim is to offer the elite of the Russian business community everything we have at our disposal to achieve this.”

VIV Russia 2013 to highlight latest in animal protein industry

VNU Exhibitions Europe, together with ASTI Group, will organize VIV Russia 2013, a platform representing all parts of the feed to meat market for pigs and poultry.
VIV Russia, which will be held May 22–24, 2013, at the International Crocus Exhibition Center in Moscow, will showcase new products and services, state-of-the art technologies and the latest trends in the animal protein industry. In addition to the exhibition, an extensive conference and seminar program is in preparation.
More than 70 percent of the total exhibition area has already been booked or reserved by suppliers, including a considerable number of leading companies in various parts of the animal production and meat processing supply chain, such as Alltech, Provimi, Andritz Feed&Biofuel, Aviagen, Pas Reform, Big Dutchmen, Poly-Clip and Meyn Poultry Processing solutions. "VIV Russia is offering international expertise to satisfy local needs," said Guus van Ham, VNU Exhibitions' project manager. "The market has enormous opportunities for new investments and by improving the knowledge level  investments will yield even more return."
One new initiative in for the 2013 show is MeatTech Russia. This theme presents international suppliers active in slaughter technology and the processing of red and white meat. It aims to better serve the growing number of VIV Russia visitors that work for or are linked to integrations. Just as in 2011 during the previous edition, the CropTech-FeedTech Russia Pavilion for the milling, processing, storage and handling of feed and crops will return to VIV Russia.