Eggland's Best voted America's most trusted egg brand

With so many products readily available on store shelves, it’s hard to know what to trust...which is why BrandSpark and Better Homes and Gardens enlisted the help of 80,000 American shoppers. From eggs to coffee to chips, participants in the 2015 BrandSpark/Better Homes and Gardens American Shopper Study survey were asked to name which brands they have come to depend on; topping this year’s list as America’s most trusted egg is Eggland’s Best.
“Brands earning the title ‘Most Trusted’ in the 2015 BrandSpark Most Trusted Awards Program are dedicated to providing their customers with high quality products,” says Robert Levy, President and CEO of BrandSpark International. “In fact, American shoppers cited that Eggland’s Best tasted better than other eggs, were better in nutritional value and appeared to be fresher in taste and appearance.”
Eggland’s Best attributes its product’s better taste, nutrition, and freshness to the brand’s strict quality assurance program and proprietary hen feed. Eggland’s Best eggs contain 25 percent less saturated fat, ten times more vitamin E, four times more vitamin D and more than double the omega-3 fatty acids than ordinary eggs. In addition, a recent study in the Journal of Applied Poultry Research showed that Eggland’s Best eggs stay fresher longer than ordinary eggs.
“At Eggland’s Best, our goal is to provide customers with the best tasting, most nutritious and freshest egg,” says Charlie Lanktree, President and CEO of Eggland’s Best. “We are proud that our efforts have led consumers to vote Eggland’s Best ‘America’s Most Trusted egg brand’ in the 2015 BrandSpark/Better Homes and Gardens American Shopper Study.  And we are very thankful that consumers have voted for Eggland’s Best with their pocketbooks at the store…their support has allowed Eggland’s best to achieve 18 consecutive years of amazing growth.”

PIANZ co-sponsors secondary schools culinary challenge

For the second year in a row, NZChicken, the promotional entity of the Poultry Industry Association of New Zealand (PIANZ), was a major co-sponsor of the National Secondary Schools Culinary Challenge (NSSCC). Funding from NZChicken assisted with nine regional competitions held since May from Whangarei to Timaru, and travel for the regional winners to the grand final in Auckland.
NZChicken also presented each of the 18 grand finalists with vouchers for the purchase of Tegel and Inghams products.
“We are very pleased at how the challenge has grown, with 50 schools across the country now taking part, and more set to participate in 2015,” said Michael Brooks, PIANZ executive director. “The challenge highlights the wonderful career paths available to young people in the hospitality industry, and offers them the opportunity to experience the quality and versatility of New Zealand chicken, the nation’s favorite choice of meat protein.”
Brooks said NZChicken has been very impressed by the skills, creativity and professionalism displayed by the students in all of the competitions, and by the fresh and innovative ways they have worked with the sponsors’ products.
“Judges who oversee the challenge say the standards match those of any professional competition,” he said. “NZChicken is very proud to be part of an event that helps identify some of the hospitality industry’s future stars. Look around the country and you’ll see they’re everywhere.”

Norbest Foodservice Rewards program pays back loyal customers

Norbest is showing its appreciation by rewarding loyal customers through a newfound partnership with its Foodservice Rewards program. Foodservice Rewards allows customers to earn points on qualifying products from leading foodservice brands and redeem rewards for merchandise of their choice.
The announcement was made by Robert Wangerien, Norbest senior vice president of sales and marketing.
Participants in the program will earn reward points for purchasing qualifying turkey products from Norbest including ready-to-cook Sweetheart breasts and roasts, deli turkey breasts, ground turkey and more. Norbest customers can go online to create a free account and start accruing points.
Each case of qualifying Norbest product will be shipped with a yellow Foodservice Rewards Code label. Simply, peel off and enter the 12-digit code online to redeem points. Customers can quickly earn points and use them to shop an enormous catalog of brand-name business-related items, unique merchandise and even travel rewards.
Foodservice operators can benefit by rewarding themselves or their business with merchandise and equipment; but their employees and customers can benefit as well.
Foodservice Rewards have been used to incentivize employees to reach their sales goals and given away to customers to drive brand interest and repeat business.

USAPEEC partners with Chef Uwe Micheel for culinary demonstration

The USA Poultry & Egg Export Council (USAPEEC), a non-profit trade association that represents U.S. poultry and egg exporters, announces that Chef Uwe Micheel, president of the Emirates Culinary Guild and director of kitchens at the Radisson Blu Hotel in Dubai, will conduct a culinary demonstration featuring U.S. poultry and egg products on February 25 during the upcoming Gulfood show in Dubai. The demonstration will be in the USA Pavilion in Sheikh Saeed Hall, booth S-B50 (Grove Services), and over a two-hour period, Micheel will be preparing five dishes using U.S. turkey and chicken. Gulfood is one of the largest food and hospitality trade shows in the world, boasting more than 4,200 exhibitors and almost 78,000 visitors in 2013.
"Gulfood has grown exponentially over its 27-year history, and the Middle East is an important region for U.S. poultry and egg exports," said USAPEEC President Jim Sumner. "Partnering with Chef Uwe Micheel in featuring the nutritional value and versatility of our products at the show will help increase awareness among importers and visitors, and ultimately, exports of U.S poultry products."
"The U.S. poultry and eggs industry has earned worldwide reputation for producing high-quality, nutritious, and wholesome products," said Micheel. "I look forward to demonstrating their versatility at the Gulfood show."
16 Member Exhibitors
Through its presence at the show, USAPEEC will support its 16 exhibiting member companies, which includes some of the largest poultry producers in the U.S., along with trading companies and others. The number of USAPEEC's members who have been exhibiting at the show has grown over the past few years, illustrating the show's regional and international reach of buyers.
In 2007, the number of USAPEEC members exhibiting was eight, increasing in 2013 to 13, and in 2014 to 16.
Exhibitors include AJC International, American Egg Board, Crider Foods, Grove Services, Globex International, Interra International, Intervision Foods, Jennie-O Turkey Store, Lamex Foods, Marcus Foods, Michael Foods, Mirasco, Perdue, PMI Foods, PS International, and R.J. Adams.
USAPEEC and its members are located in the USA Pavilion in Sheikh Saeed Hall.

Cargill introduces premium turkey burger line

To meet consumer demand in the growing turkey burger category, Cargill's Honeysuckle White and Shady Brook Farms brands are introducing six varieties of premium frozen turkey burgers that are currently rolling out nationwide. This line of turkey burgers will be supported by a consumer marketing program during the important 2014 U.S. grilling season from Memorial Day through Labor Day.
Under development for more than a year, and supported by extensive consumer research, the Honeysuckle White and Shady Brook Farms product development team focused on consumers' desire for a premium quality, branded, frozen turkey burger available in a variety of flavors. The new line of turkey burgers includes familiar flavor favorites including seasoned, ready-to-season, seasoned white meat, in addition to unique flavors such as Swiss/bacon/onion, cheddar/jalapeno, Swiss/mushroom. They are sold in two-pound boxes containing eight quarter-pound, individually quick frozen (IQF) patties.
Turkey burgers created for multiple channels and to meet consumer preferences
Created for retail with additional opportunities in foodservice, restaurant and K-12 school sales and distribution channels, the Honeysuckle White and Shady Brook Farms turkey burgers represent a nutritious and convenient source of protein and they are 87 percent to 93 percent lean.
"We're delighted our new premium turkey burgers provide consumers with a superior eating experience while addressing their desire for flavorful, nutritious, reduced fat, lower calorie protein as part of their family's diet," said Mary Richardson, marketing manager for Honeysuckle White and Shady Brook Farms turkey products.  "We did our homework, listened to consumers and are meeting their desire for a line of premium, frozen, turkey burgers available nationwide.  In particular, we found that millennial moms, age 25-54, want high-quality protein for their families and they are looking more closely at ingredients, nutritional value, convenience and affordability.  Consumer tasting panels overwhelming favored our new turkey burgers for their flavor, juiciness, texture and overall desirability when compared to similar existing products."
Rollout campaign includes Food Network ads; sweepstakes with Weber prizes
The Cargill integrated frozen turkey burger marketing campaign begins in April 2014, and will include print, digital and television elements, as well as a consumer sweepstakes, online coupons and in-store retail promotion. Honeysuckle White and Shady Brook Farms are partnering with the Food Network for sponsorships on cable shows such as Chopped, Giada at Home featuring Giada De Laurentiis, The Pioneer Woman featuring Ree Drummond, in addition to a mix of the channel's daily programming in May.
A pair of 15-second commercial spots will air on Food Network programming, internet sites and mobile apps during May. There will also be billboards on the Food Network website and other online locations, as well as social media such as Facebook, via an agreement with Meredith Digital, the leading media and marketing company serving American women.
Full-page print advertising begins April and runs through the summer grilling season in periodicals such as Food Network Magazine. The print ads will incorporate the campaign's new tagline "Turkify It!" and urge consumers to visit the turkify website. Digital coupons for the purchase of Honeysuckle White or Shady Brook Farms turkey burgers will also be available online.  In-store point-of-sale materials have been developed to support the campaign. Additionally, a "Summer of Turkify" consumer sweepstakes with tie-in partner Weber will offer grills and turkey burgers to three monthly winners, and a grand prize winner will receive "the Weber Experience."
Proof Advertising of Austin, Texas, is the agency of record for the Honeysuckle White and Shady Brook Farms frozen turkey burger campaign.

I Love Healthy Chickens a novel concept for the poultry industry

A billion people around the world go hungry every day. Food insecurity is a huge problem in both developed and developing nations. If we can't feed all of the world's seven billion inhabitants today, how can we possibly feed nine billion people by 2050?
Ceva Animal Health is doing its part to ensure the poultry industry is ready to meet this demand, introducing the I Love Healthy Chickens campaign.
Meat consumption will keep increasing, with global demand expected to double by 2050. Poultry will become the most widely eaten protein globally, because it is well-priced, nourishing, free from religious taboos, and efficiently produced with minimal greenhouse gas emissions.
"I Love Healthy Chickens is a concept Ceva developed to show our passion, dedication and commitment to the poultry industry and the population that will need an abundant supply of poultry protein," said Gary Baxter, vice president of sales and marketing for Ceva Animal Health. "It's a passion we share with every customer we do business with. Ensuring healthy chickens will be essential as demand for poultry protein grows."
Because the costs of production continually rise, prevention of disease is one of the surest ways poultry producers can increase productivity and profitability. The role of vaccination in contemporary poultry production is of paramount importance. Ceva's vaccines, services and equipment can create efficiency and help poultry producers meet their business and financial goals by ensuring every chick grows to reach its maximum potential
A passion for poultry
"Ceva's ambition is to be the U.S. market leader in poultry vaccines. To achieve that goal, we must have the best people in the business offering the best products in the industry," said Baxter. "I Love Healthy Chickens embodies what motivates our sales and support team. That team has been called the best in the industry at delivering value. That's a fact we're very proud of and strive to deliver on every day."
Ceva's sales force was recognized as the top sales team in the poultry vaccine industry by C.F. Grass Consulting, a premier provider of marketing research and advice in the animal health market. The group called Ceva "the most dominant vaccine sales force in the industry, (making) the most vaccine-related sales calls and provided the highest value during its calls."
"We have great products, but where Ceva's team deliver's value is in getting to know your business and the health challenges that you're facing," said Rick van Oort, Director of Marketing & Services. "We know that your reputation is at stake if there is a food safety issue tied back to your operations. So we are dedicated to ensuring your vaccination program is efficacious in preventing foodborne illnesses."
Accelerating and expanding the roll out of Ceva's innovative vaccines, services and equipment
Since 2011, Ceva has invested over $35 million in the U.S. on research and development, with additional expansion plans slated to develop between now and 2020. The company is continually expanding its range of vector vaccines, lab and hatchery services support. Custom or autogenous vaccines are also a core strength at Ceva.
Ceva's most recent innovations support this movement, including:
• Wide range of Vectormune® products to reduce the number of handlings and stress on birds.
• Growing importance of autogenous, or custom, vaccines to control emerging strains of diseases.
• New vaccination equipment and service packages will be deployed for the hatchery and the farm.
• Training and process evaluation, and enhancement, to ensure hatchery personnel understand, and can execute, proper vaccination techniques.

"The best technology and the most potent vaccines aren't effective if they are not easily administered on your farm," said van Oort. "Something we do really well is to work with our customers to ensure employees they can properly administer Ceva vaccines."
The health and well-being of humans and animals is inseparable
Ceva's worldwide mission is inspired by the belief that the health and well-being of animals is inseparable from the health and well-being of all humanity. Our people come to work every day with a personal commitment to:
• Make a contribution to feed the world
• Help prevent the expansion of zoonoses

I Love Healthy Chickens is one more way Ceva employees deliver value and innovation for our customers and the poultry industry. Ceva employees love healthy chickens and love to improve the health of your poultry flock by providing solutions that improve your bottom line and help you meet your business and financial goals.

'Amazing Chicken' ads feature choir of chicken clucking 1980s classics

The frozen cooked chicken product line from Foster Farms includes chicken nuggets, chunks and strips.

Music from the 1980s is the focus of a new advertising campaign by family-owned poultry producer, Foster Farms. As consumer demand for natural frozen foods increases, the company is celebrating its line of "Amazing Chicken" frozen cooked chicken products with new television advertisements introducing a chicken choir clucking three 1980s classics, including "Don't You Want Me" by the Human League, "Sister Christian" by Night Ranger and "Africa" by Toto. The spots were developed by the advertising agency Goodby, Silverstein & Partners.
Foster Farms' frozen cooked chicken products are made with 100 percent all-natural ingredients and never include hormones or steroids, the company says. A sampling of the products within the frozen cooked chicken line includes: breast nuggets, hot 'n' spicy wings, crispy strips, orange chicken, roasted breast chunks, chicken breast grilled strips and buffalo style strips.
"At Foster Farms, we know that quality ingredients are the key to wholesome meals. Consumers in the west know us best for our fresh chicken but over the past five years our frozen cooked chicken products have become the fastest growing brand in the west and are just as amazing for their great taste and use of 100 percent all-natural ingredients with no added hormones or steroids. These are memorable ads for memorable chicken products," said Ira Brill, director of marketing and advertising at Foster Farms.
The 15- and 30-second advertisements for the Foster Farms "Amazing Chicken" frozen cooked chicken product line have airedr on television in seven West Coast markets since the week of September 30. To view the three advertisements, visit the Foster Farms YouTube page. 

'KFC eleven' restaurant tests new image, dishes

As KFC prepares to test a slightly more upmarket restaurant, the new establishment will eliminate bone-in chicken and the image of founder Col. Harland Sanders.
The quick service restaurant chain told the Associated Press it is opening a location called "KFC eleven" in August near its headquarters in Louisville, Ky. It will serve flatbreads with toppings, rice bowls, salads and only boneless chicken pieces of its original recipe.
The restaurant's exterior won't feature Sanders, whose likeness has long been front and center at traditional KFC locations. But the name of the test restaurant is a reference to the 11 herbs and spices Sanders used in the original recipe.

Well-known poultry brand among official sponsors of Rio 2016 Olympic, Paralympic Games

The brand Sadia, well known in Brazil for poultry and other products, will be among the official sponsors of the Rio 2016 Olympic and Paralymic Games, brand owner BRF has announced. Sadia will be an official sponsor in the Packaged Food group.
Jose Antonio Fray, president of BRF said: "This will be the first time that the Olympic Games will take place in Brazil, something that we are all looking forward to and which we had to be a part of. Our Sadia and Batavo brands are perfect for encouraging the practice of sport across the whole country. Both have the potential to positively impact the lives of Brazilians."
The relationship between Sadia and Olympic sports is an established one. The brand has been supporting the Familia Sadia - 24 high performance athletes - as well as the Brazilian confederations of judo, gymnastics and aquatic sports, for some time.

US House denies GIPSA poultry marketing regulation funding

The U.S. House has passed legislation that funds the U.S. Department of Agriculture, the Food and Drug Administration and related agencies for fiscal year 2012, but denies money for USDA’s Grain Inspection, Packers and Stockyards Administration to push its livestock and poultry marketing regulation.
Known as the GIPSA rule, the regulation was prompted by the 2008 Farm Bill. But according to detractors, the proposed rule goes beyond the intent of Congress and includes provisions specifically rejected during debate on the Farm Bill. Also under scrutiny is the USDA’s lack of an in-depth economic impact study of the proposal before it was published.
“We commend the House for voting to rein in the USDA’s GIPSA, which went far beyond its mandate from Congress in developing a rule on production and marketing of livestock and poultry,” said Mike Brown, president of the National Chicken Council. “We have consistently urged the USDA to go back to the drawing board and produce a rule that responds to its instructions from Congress rather than trying to destroy the existing system as the proposed rule does. Now we hope that the U.S. Senate will see the wisdom in the House action and follow suit.”

Baiada Poultry wins inaugural IPC branded marketing award

Australian company Baiada Poultry Pty Ltd. was presented with the International Poultry Council (IPC)'s first branded marketing award.
The Federacion Nacional de Avicultores de Colombia (FENAVI), the Colombian Poultry Federation, won the IPC's inaugural generic marketing award.
The winners of the as-yet unnamed awards were chosen during the IPC's annual meeting in Santiago, Chile. Baiada's marketing campaign focused on dispelling myths about hormone usage in commercial chicken, while FENAVI highlighted its campaign to increase Colombia's consumption of chicken.