Showing posts with label cause marketing. Show all posts
Showing posts with label cause marketing. Show all posts

Friday, November 5, 2010

Novus partners with Kenya's Egerton University to help develop local capacity, support local feed economy

Novus International Inc.'s Novus Scholars program has partnered with Kenya's Egerton University.
The partnership will allow Novus to assist the school in developing its local capacity and support the local feed economy by providing equipment and training. "We have established a repeatable model with our Novus Scholars program that benefits students, professors and our employees," said Dr. Giovanni Gasperoni, executive vice president for marketing and sales. "I have witnessed the growth of these programs. They are encouraging knowledge transfer and developing real employment opportunities for graduates."
The program works with universities around the world to award professors and students who are, or will be, industry leaders in agriculture with scholarships and fellowships.

Wednesday, September 29, 2010

Tyson will donate 1 million pounds of food in September

Tyson Foods Inc. is commemorating 10 years of hunger relief efforts by donating 1 million pounds of food during September, which is national Hunger Action Month.
Tyson made its initial plans to tackle the subject of hunger relief in 1999, beginning its campaign the next year. "Since 2000, hunger relief has become a significant part of our company's culture," said Tyson President and CEO Donnie Smith. "We have donated food in 48 states — including the ones where we have plants — in the past 10 years. We will continue to fight domestic hunger as we go into our second decade of action." Tyson has partnerships with organizations like Share Our Strength, Feeding America (formerly America's Second Harvest) and Lift Up America. In the last five years, Tyson's employees have raised more than $350,000 for the cause.