In April, the United Kingdom’s Assured Food Standards will implement changes to its Red Tractor program to unify the brand and ensure that farm products from all sectors meet consistent standards.
The rebranding includes changing the names of sector quality assurance agencies that award the Red Tractor label. For example, Assured Chicken Production (ACP) will be called Red Tractor Farm Assurance–Poultry, while Assured British Pigs (ABP) will be called Red Tractor Farm Assurance–Pigs.
Producers currently involved in the program will receive new manuals in February to help them meet industry standards for their sector. According to Assurance Food Standards, most of the changes are minor and were made to comply with changing technology and new laws. Changes are highlighted in the producer manuals and in newsletters that will be sent out to affected parties.
The Red Tractor logo is used to designate food products that have met industry standards for safety, quality and affordability. When used in combination with the Union Jack, it also serves as verification that the food comes from British farms and was processed and packed in the United Kingdom.
More than £10B worth of products currently carry the Red Tractor quality assurance mark.
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