Suomen Broiler and Hubbard SAS have announced the signing of an exclusive distribution agreement.
"We are very excited to become part of the Hubbard family to help our business grow in Scandinavia and abroad," Reijo and Vesa Jokela, directors of Suomen Broiler Oy said in a joint statement.
Added Paul van Boekholt, Hubbard business director: "This agreement is a first and major step of Hubbard into Scandinavia. We are very confident that the Hubbard products will succeed in this region, as Hubbard is well-known for its focus on animal welfare traits. For example, thanks to the much dryer litter, the Hubbard broilers have a very low level of footpad lesions and hock burn. We are looking forward to our collaboration with Suomen Broiler Oy and to expand our market share in Northern Europe."
The first consignment of Hubbard H1 Grand Parent stock arrived in good condition during April. Suomen Broiler Oy will start supplying the Hubbard H1 Parent Stock to their customers in Finland and neighboring counties around the end of 2013.
After 25 years of collaboration with Aviagen, Suomen Broiler will no longer act as a distributor of Ross stock into Finland, Estonia, Lithuania and Latvia. Nor will it act as a subcontractor to Russia. Suomen Broiler will continue to distribute Ross Parent Stock until the Grand Parent Stock is depleted during the first quarter of 2014.
"We are very excited to become part of the Hubbard family to help our business grow in Scandinavia and abroad," Reijo and Vesa Jokela, directors of Suomen Broiler Oy said in a joint statement.
Added Paul van Boekholt, Hubbard business director: "This agreement is a first and major step of Hubbard into Scandinavia. We are very confident that the Hubbard products will succeed in this region, as Hubbard is well-known for its focus on animal welfare traits. For example, thanks to the much dryer litter, the Hubbard broilers have a very low level of footpad lesions and hock burn. We are looking forward to our collaboration with Suomen Broiler Oy and to expand our market share in Northern Europe."
The first consignment of Hubbard H1 Grand Parent stock arrived in good condition during April. Suomen Broiler Oy will start supplying the Hubbard H1 Parent Stock to their customers in Finland and neighboring counties around the end of 2013.
After 25 years of collaboration with Aviagen, Suomen Broiler will no longer act as a distributor of Ross stock into Finland, Estonia, Lithuania and Latvia. Nor will it act as a subcontractor to Russia. Suomen Broiler will continue to distribute Ross Parent Stock until the Grand Parent Stock is depleted during the first quarter of 2014.
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