USPOULTRY hosts communication strategies workshop

The U.S. Poultry & Egg Association (USPOULTRY) will host a Communications Strategies Workshop. The focus of the workshop will be to assist attendees develop effective communications about their company and the industry in areas such as crisis management, the use of social media, community outreach endeavors and more. The workshop will be held November 13 -14 at the Embassy Suites Centennial Olympic Park in Atlanta, Ga.
"Social media, community outreach, changing demographics and global challenges all play a role in how you communicate your company's message - to the media, to your employees and to your communities. As a result, strategic and effective communications is more important than ever to a company's successful operation. Our goal is to provide the tools you need to successfully communicate your company's goals and vision," said program committee chairman, Juan DeVillena of Wayne Farms.
The program will have several presentations, including:

• Best Practices for Employee Communication Across the Entire Organizationb
• Connecting With and Engaging Employees- Cross Generational and Cross Cultural
• Crisis Communication Management…A Case Study
• Media Response Strategy…Why Should Companies Respond?
• Telling Our Story - Empowering Your Employees
• The Power of Social Media; Community Outreach
Members of the program committee included Mike Giles of the Georgia Poultry Federation, Cassie Jo Arend of Cooper Farms, Juan DeVillena of Wayne Farms, Kris Carroll of Marel Stork Poultry Processing, Alan Sterling of Wayne Farms, Michelle Ernisee of Meyn America and Devin Wood of Harrison Poultry.
To register for the Communications Strategies Workshop, visit the USPOULTRY website.