WATT Global MediaMcDonald's is bringing Chicken Selects back to its menu after having discontinued the chicken tenders item in 2013.From WATTAgNet:
McDonalds is bringing back Chicken Selects, a chicken tenders menu option that it discontinued in 2013. Chicken Selects will begin appearing at McDonald’s restaurants for at least a limited time, beginning in early March.
According to McDonald’s spokeswoman Terri Hickey, the move not only makes economic sense as beef prices continue to be high, but it also is a response to customer demand.
“We are always listening to our customers and evolving our menu offerings to reflect their tastes and preferences, and we are excited to bring back this item that customers told us they enjoyed,” Hickey said.
Chicken Selects had been on the McDonald’s menu for 10 years, before the company decided to trim down its menu offerings. The move comes in spite of a McDonald’s decision made two months earlier to further streamline its menu.
One analyst believes McDonald’s decision to reintroduce chicken tenders in its restaurants will be good for the poultry industry, as it should raise demand for chicken, therefore driving up prices and stabilizing the supply.
“It’s a good thing for the chicken industry,” said Brett Hundley, an analyst for BB&T Capital Markets. “Continuing limited-time offers are definitely a positive for keeping supply and demand aligned.”
VICTAM International will celebrate its 50th year in 2015 at the Koelnmesse in Cologne, Germany, June 9-11, 2015.
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VICTAM International will celebrate its 50th year in 2015 at the Koelnmesse in Cologne, Germany, June 9-11, 2015. VICTAM International will be held this year as part of three co-located exhibitions, along with FIAAP International and GRAPAS International.
The three events will bring together animal feed ingredients and processing technology, biomass pelleting systems, flour milling and grain processing.
VICTAM is the world’s largest and international exhibition and conference for the animal feed, pet food and aquafeed industries, and the biomass pelleting sector.
FIAAP exhibitors will display ingredients and additives that are necessary for the successful formulation of animal feed, aquafeed, dry pet food and specialty feeds. VICTAM will cover the latest technology and system used in the manufacture and processing of these animal feeds, aquafeed, dry pet food and specialty feeds. Many international manufacturers of biomass pelleting plants also will be on display.
A large number of companies will exhibit the essential ancillary equipment that is necessary for the smooth operation of a feed mill, flour mill or a rice mill. The latter two will be profiled in the GRAPAS trade show as this exhibition covers grain processing, storage and transportation, flour and rice milling technology, and pasta, breakfast cereal and extruded snack production. A large number of stands with ancillary equipment also will be on display.
Exhibitors
The VICTAM exhibitions display the latest and appropriate technology available that is used in the manufacture and processing of feeds for animals, pets and aquatics, together with a wide range of necessary ancillary equipment – silos, conveyors, bagging, elevators, etc. The exhibitions also showpiece the newest equipment for the production of biomass pellets.
Visitors
Visitors travel from all over the world to attend VICTAM events. These are the senior executives – CEOs, directors, mill and transport managers, nutritionists, veterinarians, feed formulators from feed mills, integrators, co-operatives, large farms, fish farms, hatcheries, pet food processors, etc. Senior personnel from biomass pelleting plants will also visit to see the large selection of equipment on display.
