Chicken Selects to return to McDonald's menu

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  WATT Global Media

  McDonald's is bringing Chicken Selects back to its menu after having discontinued the chicken tenders item in 2013.

  From WATTAgNet:
  McDonalds is bringing back Chicken Selects, a chicken tenders menu option that it discontinued in 2013. Chicken Selects will begin appearing at McDonald’s restaurants for at least a limited time, beginning in early March.
  According to McDonald’s spokeswoman Terri Hickey, the move not only makes economic sense as beef prices continue to be high, but it also is a response to customer demand.
  “We are always listening to our customers and evolving our menu offerings to reflect their tastes and preferences, and we are excited to bring back this item that customers told us they enjoyed,” Hickey said.
  Chicken Selects had been on the McDonald’s menu for 10 years, before the company decided to trim down its menu offerings. The move comes in spite of a McDonald’s decision made two months earlier to further streamline its menu.
  One analyst believes McDonald’s decision to reintroduce chicken tenders in its restaurants will be good for the poultry industry, as it should raise demand for chicken, therefore driving up prices and stabilizing the supply.
  “It’s a good thing for the chicken industry,” said Brett Hundley, an analyst for BB&T Capital Markets. “Continuing limited-time offers are definitely a positive for keeping supply and demand aligned.”