Monday, February 16, 2009

Boston Market introduces Crispy Country Chicken menu items

The chicken experts at Boston Market are bringing the flavors of country to their menu with the introduction of Crispy Country Chicken.
The breaded, all-white meat chicken breast is baked until crisp and can be enjoyed as an individual meal, a sandwich, or on a salad. The Crispy Country Chicken individual meal is topped with creamy county gravy and served with two gourmet sides and cornbread. The Crispy Country Chicken sandwich is topped with a creamy Dijon spread, lettuce and tomatoes, and served on Artisan whole grain bread or on a white baguette. And finally, the Crispy Country Chicken can be sliced and added to Boston Market's Caesar or Market Chopped Salad.
"We are extremely excited to introduce Crispy Country Chicken to our menu," said Judy Cantrell, Boston Market chief brand officer. "We believe this new menu item provides a taste alternative to our signature rotisserie chicken, but our guests will taste the quality of the 100% white meat chicken breast."
The new Crispy Country Chicken menu items will be supported by a national advertising campaign, launching the first week of March.
Boston Market pioneered the rotisserie chicken restaurant category in 1985 and throughout the past 24 years has continued to refine and expand their menu. The new Crispy Country Chicken menu items are available permanently in all stores for lunch and dinner.

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