VIV Asia to expand, offer new features in 2011

VIV Asia 2011 is shaping up to be the largest show yet, with 22,000 visitors and 650 suppliers expected.

Driven by the positive growth of Southeast Asia's poultry and pig livestock industries, the tenth edition of VIV Asia 2011 is lining up to be the largest ever.
With a target of 22,000 visitors from 95 countries, the exhibition will showcase 650 suppliers, up from 550 in 2009, with more than 120 new exhibitors showing their products and technology at VIV Asia for the first time. The show will be held March 9-11, 2011, in the Bangkok International Trade and Exposition Centre in Bangkok, Thailand. One new grand hall has been added, and will contain the largest presentation of additives and animal health products for the Southeast Asian market.
Several new features for 2011 were announced at a press conference in Thailand in December, including:

• Co-location with Aquatic Asia 2011, a dedicated event for Asian aquaculture. Two full-day conferences: one sponsored by Novus International, the other by Bayer Health Care.
• A new conference Lab@VIV Asia, with International Food Hygiene Magazine. Will occur Monday and Tuesday prior to the exhibition, and cover Mycotoxins and many other aspects of food safety and quality control testing.
• Feedtech/CropTech, held with media partner WATT, focused on feed mill producers and equipment manufacturers (milling, storage and handling). There will be many new exhibitors from this sector, as well. Technical and economic sessions will take place on Wednesday and Thursday afternoon from 2 to 4 p.m.
• Equipment suppliers hosting their international distributor network, with poultry equipment exhibitors expanding their booth space by 25%.
• Smart solutions for mid-capacity egg handling and processing; new technology in the egg sector.
• China Visions, a trade dinner the first night of the show, discussing special opportunities in China and how to do business in China.
• Focus 2021: the state of the Asian livestock industry developments in the next 10 years, presented by Rabobank. 

The show will be held in the center of a high-growth region for the livestock industry. The ASEAN 10 countries (Thailand, Vietnam, Indonesia, Malaysia, Singapore, Laos, Cambodia, Myanmar, the Philippines and Brunei) have the goal of creating a single regional economic market, known as the Asean Economic Community, by 2015. These 10 countries would be combined into a single market economy under one free trade agreement, with a combined population of more than 600 million. Livestock production demand will increase, common programs for livestock production will be implemented and certification will be common across all countries.
VIV Asia has easy access through the Bangkok International Suvarnabhumi Airport (BKK), which serves more than 100 airlines and has direct flights between Bangkok and 191 cities around the world.