US school salad bar initiative may provide egg product opportunity

A public-private partnership has launched Let’s Move Salad Bars To Schools to promote consumption of fruits and vegetables. The founding partners include the National Fruit and Vegetable Alliance, the United Fresh Produce Association Foundation and the Food Family Farming Foundation.
Tom Stenzel, President and CEO of United Fresh Produce Association, stated “school salad bars are a proven strategy for increasing children fruit and vegetable consumption and launching them on a lifetime of healthy eating.” William Dietz, Director of the Division of Nutrition, Physical Activity and Obesity at the Centers for Disease Control and Prevention added “having more salad bars in schools will help make the choice of healthy foods such as fruits and vegetables the easiest choice.”
Since there are 31 million children eating school lunches every day, egg products could be incorporated into salad bars with beneficial effects. This appears to be an ideal opportunity for the AEB, which has the technical expertise and respected scientists and dietitians able to promote eggs as a component of the “Let’s Move!” initiative established by the First Lady Michelle Obama.