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Monday, March 30, 2015
American Egg Board, Kevin Bacon team up to promote eggs
Famous actor Kevin Bacon has teamed up with America’s egg farmers for a promotional campaign to bring attention to the many nutritional benefits of eggs. With the promotion, the phrase “bacon and eggs” takes on a whole new meaning.
"With a last name like Bacon, I'm the obvious choice, and I'm excited to be a part of the new Incredible Edible Egg campaign," said Kevin Bacon. "I like the creativity behind the idea, and I've always been a big fan of eggs. They're a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them."
Variety of ads to appear on video, print, social media
The actor will be featured in a variety of online video, print, digital and social media ads. Grey New York is the American Egg Board's creative agency, Starcom handles media planning and buying, and Edelman oversees PR and social media.
"Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs," said Kevin Burkum, American Egg Board's senior vice president of marketing. "And, there's no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner."
Promotion aimed to help egg consumption continue to grow
The USDA reports that per-capita egg consumption grew to 260 in 2014, increasing by more than a dozen eggs per person in the last five years. Many factors are fueling the spike in egg consumption, including growing interest in protein, health professionals viewing eggs more positively, and the affordability of eggs compared to other breakfast foods.
"Clearly, eggs are on a roll. We hope to build on this positive momentum with everyone's favorite bacon, Kevin Bacon," said Burkum.