Smithfieldfoods.com documents the company's journey toward being a global leader in branded packaged meats. The new website also further underscores Smithfield's continued emphasis on growing its brands, people, and sustainability leadership after the company's recent organizational realignment that unified all its independent operating companies, brands and marketing under one corporate umbrella.
"We're very excited about our new website because it reflects, and supports, our evolution into 'One Smithfield' and our mission to provide Good food. Responsibly," said C. Larry Pope, Smithfield's president and chief executive officer.
The site also introduces Smithfield's focus on the three guiding principles it has adopted as a company: Responsible Operations, Transparency, and Innovation. "These principles serve as the foundation for the decisions we make relative to our brands, our sustainability efforts, and how we interact with employees and other stakeholders," Pope said.
The site has a robust new search function, and it includes videos that incorporate interviews with company executives and other employees. The videos appear throughout the website, and in a new section titled Smithfield Up Close. Topics include Smithfield’s role in feeding a global population, an on-the-farm look at the company’s sow housing conversion process and an overview of its manure management practices.