Wednesday, September 9, 2015

Smithfield Foods eliminates Murphy-Brown name

Smithfield Foods has decided to end the use of the name Murphy-Brown LLC for the company’s livestock production business.
The company will instead use the name “Smithfield Hog Production Division,” Don Butler, vice president of government relations and public affairs for the hog production division, told the Sampson Independent.
The name change is a part of Smithfield Foods’ initiative to establish a more consolidated and harmonized business structure, an initiative announced earlier in 2015 by C. Larry Pope, president and CEO of Smithfield Foods. That realignment was set to unify all of Smithfield Foods’ independent operating companies, brands, marketing, and more than 48,000 employees around the world under one corporate umbrella to accelerate the company's growth.
No jobs will be lost in the realignment, and the only changes people will notice are ones that reflect the name, such as signs and business cards.
“Nothing has changed as far as the day-to-day operations of our business,” said Butler. “The only thing that is changing is we’re adopting the Smithfield name and the Murphy-Brown name will go away.
Smithfield Foods, headquartered in Smithfield, Virginia, is a subsidiary of Chinese company WH Group, the largest pig producer and pork processor in the world.

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