InVivo NSA’s acquisition of Welgro confirms the company’s strong development ambitions in Asia and also strengthens the company's presence in a high-potential market—laying hens in Indonesia.
InVivo Animal Nutrition and Health is a worldwide leader in its sector with a turnover of € 1.5 billion, and operates in 28 countries. With previous experience in Asia, the company now has the means to accelerate its development in the region and consolidate its current positions in Vietnam, Indonesia, China, India, Myanmar, the Philippines, Thailand and Cambodia.
The Indonesian company Welgro, which has 110 employees and an industrial plant with a capacity of 150,000 tons located south of Jakarta, falls exactly within the strategy. In the complete poultry feed market, Welgro is not only recognized for the quality of its products but has a strong trademark—Gelang Merah.
This acquisition will enable InVivo to accelerate the development of its complete feed range in Indonesia and strengthen its market share.
Having opened a second plant in Surabaya in 2013, this further investment confirms Invivo’s growth ambitions in Indonesia and provides a solid response to the challenges of market growth, demand for quality feed products and the need for an efficient distribution network.
Along with Latin America and Africa, Asia is one of the company’s three priority investment areas. It has a high potential for growth given the population growth and the diversification of demand for animal protein as a result of higher standards of living. For this reason, the company has been accelerating its development in Asia over the last 2 years: new plants in Indonesia and Vietnam, a new river loading dock in Vietnam, a move into the Philippines, plant construction projects and several potential acquisitions under consideration
Hubert de Roquefeuil, CEO, says, "InVivo NSA has an ambitious development plan for Asia, based on two pillars. Consolidating our established positions thanks to an active strategy of targeted acquisitions in our five main activities and increasing our presence in Asia as well as strengthening our export business in Southeast Asia."
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