Grandmas in their own customized tiny homes roamed the streets of Chicago on November 8, delivering free homemade sausage meals and a one of a kind experience, thanks to Johnsonville and Uber.
These real-life Italian grandmas – referred to as "Sausage Nonnas" – promoted Sausage Sunday, a time to gather around the table and enjoy delicious sausage dinners with family. Chicagoans were able to get a free Nonna-made meal by requesting a delivery from Nonna, through the Uber app.
The partnership marks the first time Johnsonville and Uber have collaborated.
"Delivering homemade sausage meals throughout the city of Chicago is great in and of itself, but having authentic Italian Nonnas cook and deliver those meals raises the bar to a whole new level," said Ryan Pociask, senior director of marketing at Johnsonville. "We are proud to have the opportunity to collaborate with Uber on this project."
"Uber is always on the look-out for fun and unique partnerships that delight our users," said Amy Friedlander Hoffman, Head of Experiential Marketing at Uber. "How better to bring joy to Chicago than delivering warm, personable Italian grandmas in tiny homes with free, home-cooked meals on demand?"