Representatives from Tyson Foods, Mountaire Farms and the USA Poultry & Egg Export Council (USAPEEC) are taking part in a trade mission to sub-Saharan Africa. The trip is to begin on November 16 and will conclude on November 20.
USDA Deputy Secretary Krysta Harden will lead the mission in an effort to expand export opportunities for U.S. food and agricultural products in that market.
“Sub-Saharan Africa's strong economic outlook, growing middle class, and surging demand for consumer-oriented foods creates a promising market for U.S. food and agricultural products," Harden stated in a press release. "Over the past decade, U.S. agricultural exports to this region increased by more than 50 percent, totaling $2.3 billion in 2014."
Also taking part in the trade mission will be leaders from five state departments of agriculture, and representatives from 23 other agribusinesses and organizations.
The delegation will meet with potential customers from more than a dozen countries across sub-Saharan Africa, forging relationships and learning about the market conditions and business environment in the region. This first-hand intelligence will help them develop strategies to start or expand sales to these key markets.
Top sub-Saharan Africa markets for U.S. agricultural and related products last year included Nigeria ($847 million), Angola ($298 million) South Africa ($259 million), Ghana ($129 million), Kenya ($69 million) and Ethiopia ($83 million).