Monday, May 24, 2010

Survey shows frugality will continue

ConAgra Foods Inc. said a survey it commissioned shows Americans expect to continue frugal habits even as the recession shows signs of easing. The March “Post Recession Reality” telephone survey of 1,018 adults revealed that 71% expect to continue saving habits they adopted during the economic downturn, including cooking and eating at home.
In the past year, 75% of Americans who cooked more at home expect to continue preparing meals, and 61% say they enjoy cooking more.
About half (52%) say they expect to cook more in the coming year, a trend stronger among younger consumers, with 72% of 18 to 34-year-old respondents saying they anticipate cooking more.

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