The award is given annually in recognition of dedicated service and valuable leadership given to the Association and poultry industry. "We are very pleased to honor [Henderson] with this special award and acknowledge his many contributions to the Association and the industry," said 2010 USPOULTRY Chairman Willardsen. "[Henderson] has gone way above the call of duty in committing time and energy to help address and meet the challenges facing our industry on a day-to-day basis. We are thankful for his leadership and commitment."
During the Expo, USPOULTRY also announced the election of its 2011 chairman of the board of directors, Gary Cooper of Cooper Farms. Cooper previously served as the Association's vice chairman. Among other positions announced for 2011 were:
- Vice Chairman: Mark Waller, Ingram Farms
- Treasurer: James Adams, Wenger's Feed Mill
- Secretary: Elton Maddox, Wayne Farms
- Immediate Past Chairman: Steve Willardsen, Cargill Value Added Meats
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