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Tuesday, July 1, 2014
Distribution for the happy egg co. expands in Pacific Northwest
Continuing its mission to make free-range eggs accessible across the United States, the happy egg co. is again expanding its distribution network with the addition of Fred Meyer and QFC locations in Washington, Oregon and Idaho. Free-range eggs from the happy egg co.’s free-to-roam hens can now be found in 126 Fred Meyer locations and 66 QFC locations.
This effort by the happy egg co. helps to meet the growing demand for food that is free of antibiotics and hormones, and comes from humanely raised animals.
“As egg label confusion is still an issue for shoppers, we are excited to continue serving true Free Range eggs now with further distribution in the Fred Meyer and QFC stores,” said David Wagstaff, chief operating officer of Noble Foods, the parent company of the happy egg co. “Our mission is to extend availability of free-range eggs from hens who are raised to a higher standard and free to roam outdoors.”
Eggs from the happy egg co. come from hens, or “the girls,” who are free to roam daily on five acres of lush green pasture, an area equivalent to that of four football fields. This offers an expansive 14 square feet per bird. The hens also have access to plenty of clean water, nutritional feed free of antibiotics and hormones, natural sunlight and care from expert family farmers.
Setting the gold standard for happy, free to roam hens, the happy egg co. is the only 100 percent free-range egg brand with an animal welfare program that covers everything from living conditions to feed and the expertise of the caregivers. The happy egg co. exceeds industry standards, as well as those for organic and cage-free eggs.
Packaged in a sunshine-yellow carton made of 100 percent recycled and compostable material, happy eggs stand out for their color and clarity in the egg aisle. With expanded distribution to Fred Meyer and QFC locations, Free Range eggs from the happy egg co. are now conveniently available in over 2,600 grocery stores across the country.