Chicken Fries boost Burger King sales in US, Canada

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  Roy Graber

  The return of Chicken Fries boosted Burger King's sales in the U.S. and Canada during the third quarter.

  From WATTAgNet:
  The return of a popular chicken product helped Burger King achieve higher sales in the United States and Canada than any other time in the past two years.
  The quick service restaurant chain said on November 4 that global sales rose 2.4 percent at established locations during the third quarter, including a 3.6 percent increase in the U.S. and Canada. The sales jump coincided with Burger King bringing back its popular “Chicken Fries” for a limited time. Chicken Fries are deep-fried pieces of chicken in the shape of French fries. The chain had introduced the product in 2005, but removed them from the menu in 2012, before responding to customer demands that they return.
  Alex Macedo, Burger King’s president of North American operation, said that focusing on fewer “more impactful” menu items such as Chicken Fries has paid off.
  While sales for Burger King increased during the third quarter, the company did have some news that disappointed investors. The company posted a loss of $23.5 million during the quarter, mostly as a result of expenses related to its merger with Canadian coffee chain Tim Hortons.
  Total revenue for Burger King hit $279 million, a $3 million increase when compared to the third quarter of 2013.