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Thursday, January 15, 2015
New VIV MEA show becomes 3rd VIV international hub
VIV Worldwide is proud to announce VIV MEA as its new regional trade show that will be held February 16-18, 2016, in Abu Dhabi, United Arab Emirates. VIV MEA joins VIV Europe and VIV Asia as the third international hub in the organizer's portfolio of major business events for the animal protein sectors.
VIV MEA will be the new specialist Feed-To-Meat show serving the poultry, aquaculture and dairy industries in the Middle East, Africa, India and Central Asia.
"We will be using all our experience with our existing international hubs – VIV Asia and VIV Europe - to make sure that VIV MEA exactly serves the businesses that produce and process animal proteins within the region that extends from the Middle East to India and down into Africa," said VIV Worldwide project manager Ruwan Berculo.
For all these targeted visitors, Abu Dhabi is an affordable destination within easy reach.
Specialized regional platform
"The region deserves to have its own specialized regional platform bringing together international suppliers and the region's producers of poultry meat, eggs, fish and milk. We are really excited that, with the launch of VIV MEA, this will become a reality in February 2016," said Berculo.
He expects the initial edition to have approximately 200 exhibitors from all parts of the world, presenting their products and services to about 4,000 of the region's top decision-makers and buyers.
Fast pace forward
"The timing is absolutely right to start this initiative,"Berculo said. "Our primary target zone of countries in the Middle East and North Africa is seeing a rapid development of their animal protein capability because they want to produce food and not just import it. Their whole food economy is moving ahead at a fast pace and the investments in the region are increasing all the time."
Location Abu Dhabi
The first VIV MEA will take place in Abu Dhabi. The choice of the capital city of the United Arab Emirates as the location for VIV MEA emphasizes its credentials in agricultural development as well as its strategic importance as the region's principal international trading center. "Abu Dhabi focuses specifically on supporting trade shows in the field of sustainable agriculture," said Berculo. "It is safe and reached easily, receiving direct flights from airports around the world."
A further plus is the opportunity to hold the show in the Middle East's largest and most modern events venue - the Abu Dhabi National Exhibition Center or ADNEC. This municipal facility, backed by the city and UAE authorities, is only about 20 minutes from the airport and is surrounded by a range of reasonably-priced hotels.
Berculo reports, "The halls we will use are situated next to the main entrance so they are very convenient for our visitors and exhibitors."
Full week of activities
While the show itself opens on a Tuesday, Berculo suggests that visitors aim to be in Abu Dhabi a day earlier in order to participate in the international education program consisting of seminars and conferences on poultry meat, eggs, fish and milk. "To make that week even more attractive," said Ruwan, "Immediately after VIV MEA, our visitors have the chance to go on to Dubai for the Gulf Food Show that opens there on February 19, 2016. It is the world's biggest food show and of great importance to all food industries in the Arabian Gulf area."