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Wednesday, July 8, 2015
Aviagen marks five years of growth in Russia
The recent VIV Russia Exhibition proved to be the perfect opportunity for Aviagen® LLC to celebrate the 5th anniversary of the opening of the Yasnogorsk hatchery, which has seen year-on-year growth and now has over 60 Russian customers.
The state-of-the-art hatchery supplies the main Aviagen broiler breeds, Arbor Acres®, Ross® 308 and Ross PM3 to the Russian poultry market.
The Aviagen display focused on biosecurity and product quality; a customer reception provided an ideal forum to celebrate the investment the company has committed to the Russian industry and local market. Interest was high as visitors took the opportunity to discuss their plans and performance of Aviagen products in Russia with managers and specialists.
Tyark Osterndorff, Aviagen Business Development Director, Eastern Europe and CIS, welcomed guests to the celebratory event saying, “Today we supply chicks to over 60 poultry farms in Russia and expect this number to continue to grow each year. We have made a significant commitment to the Russian market and it has been fantastic to see the impact we have made since we opened our hatchery.”
Over 100 customers who attended the reception offered their congratulations on the anniversary. All commented on the high quality of Aviagen products and the success of the Russian market.
The biggest highlight of this is the number of members of the Russian Ross 400 Club, recognizing them as leading global as well as local poultry producers. These include: OAO Permskaya PF, Yaroslavsky Broiler, GAP Resource, Pervomayskaya IPS, AF Octyabrskaya and others.
Yaroslavsky Broiler Director, Elman Azizov, said, “We have worked with Aviagen for many years and we trust the expertise and experience of the company. Aviagen specialists know the Russian market and are always ready to lend their assistance at all stages of flock development.”
Valery Starodubtsev, General Manager of Aviagen LLC, added, “Aviagen LLC is standing strong and we will continue to increase our market share in Russia. In September 2014 we received Level One breeder status, following a long-term investment program which is set to go on. We need to continue our development in order to keep up with the demand for Arbor Acres and Ross birds, which have proven their worth and performance potential time and time again, in a country which can have huge environmental swings from summer to winter. Achieving consistent performance levels is a challenge in itself so, while we are pleased with our performance, the event at VIV Russia was about recognizing the hard work of our customers too.”