Plans for the National Chicken Council’s 2016 Marketing Seminar are in the works, with the event scheduled to be held July 10-12 at the Omni Hilton Head Oceanfront Resort, Hilton Head, South Carolina.
All chicken integrators or processors, foodservice or retail sellers of chicken, or poultry supply chain member allied to the field providers are encouraged to mark their calendars for the 2016 Marketing Seminar.
The National Chicken Council's 2015 Marketing Seminar was held in July. Speakers from Wendy’s Supply Chain, Daymon Worldwide, Charlie Arnot, IRI Worldwide and other leaders addressed topics including: consumer demand for chicken ten years from now, expanding chicken into the snack category, millennials and their role as the new consumers of chickens, consumer concerns with ingredient complexity, growth opportunities with fresh chicken and packaging innovation needs from overseas.
The Omni Hilton Head is approximately 40 miles from the Savannah/Hilton Head International airport in Georgia. The 2016 conference dialogue will continue to focus on the brands of tomorrow, trends, communicating the value of chicken, and the changing consumer needs.