Saudi Arabian visitors impressed by Cobb investment in breed development

Visitors from Al Watania stand outside the headquarters of Cobb-Vantress.
A high-level delegation from Al Watania, a key player in the Middle East poultry industry, spent three days visiting the headquarters of Cobb-Vantress and facilities of Tyson Foods in Arkansas. The visitors, led by Al Watania sales vice president Jamal Turad Y. Alsaadoun and marketing vice president Masaad Fahd Al-Dakheel, were impressed by the investment they saw Cobb making in research and product development.
"Cobb has shown us the great extent of time and resources that has been invested to develop such high quality products that make them a true leader among all their competitors," said Al-Dakheel.
Pelayo Casanovas, sales and technical director of Cobb Europe, said he and his colleagues were excited to host the delegation from Al Watania.
"Meeting the marketing, sales and product development leadership from Al Watania was a unique opportunity for Cobb and helped us understand why Al Watania is the world leader that it is today," he stated. "We are confident the relationship between us will continue to prosper for many years to come."
Al Watania has substantial breeding, production and processing activities in Saudi Arabia and Egypt, and is planning to start a Cobb grandparent program next year and to improve and increase its further processing operations.