AgFuse is a free social media tool created specifically to connect farmers and the agricultural community with one another. Never before has there been a platform that enables farmers, experts, suppliers and farm organizations to communicate with such effectiveness and ease.
The farming community now has a way to connect, tell their stories, promote useful products, share and network. Farmers and ag professionals can use AgFuse to not just connect with one another, but also to quickly learn the latest farming information, new developments, research, tips and more.
User profiles include basic information, areas of interest, such as organic farming or livestock. Users can form or join Groups allowing for the discussion of specific topics, such as cover crops and precision technology. The diverse toolset provided by AgFuse allows farmers to increase knowledge in the field, update members and provide instant news through groups.
This brand new site has already launched an array of valuable connections. For example, InfoAg 2015 Conference attendees have successfully connected, and an agronomist who has a podcast has been interacting and networking via AgFuse. A cover crop researcher joined the community and has been making valuable connections as well. There are currently connected members in locations ranging from Australia, Switzerland and Mexico to Canada and the United States.
AgFuse also provides an unprecedented opportunity for agri-businesses to reach their target audience instead of going through the expense of using an unfocused blanket publication. The end result is a highly targeted marketing opportunity for farm businesses looking to reach their precise markets quickly and easily. For example, some sales professionals have already created groups for their companies to use to promote products and services to customers within their region and specific crop specialties.
AgFuse was designed so that farmers could become the content creators themselves and reach an audience of their peers with just a few clicks of a mouse.
After graduation from Clemson University in 2005, Founder Pat Rogers went to work on the family farm in South Carolina. It was during an agricultural technology conference that he first envisioned the concept for AgFuse.
AgFuse Founder Pat Rogers explained, "During the conference I realized that the world of agriculture was in desperate need of a way for people to interact with one another in a fast, convenient and intuitive fashion. Like any other industry, agriculture depends on quick access to information for facilitating growth in the 21st Century. We have to move faster and faster in the digital age. That is exactly what is now possible through AgFuse."
Upcoming site developments include an AgFuse app, as well as features like AgFuse Queries – a Q&A service that enables users to achieve status points by providing quality answers to a range of questions. Other new developments will include a publishing platform, which allows freelancers and farmers to directly publish their blogs or articles to the AgFuse community.