Animal protein producers in Middle Eastern and African countries will gain a new trade fair in 2016 geared specifically to their needs: VIV MEA. VIV MEA will serve the poultry, aquaculture and dairy industries in the Middle East/Africa region.
More than 30 years ago, VIV started as a concept for animal production in poultry and pigs and became an innovator on the subject. VIV stretched its profile and shaped it to today’s requirements on meat safety. The concept is called Feed to Meat and involves all sectors in the meat production chain.
Animal feed production and further meat processing will be added to the exhibition profile. As a result VIV MEA will become a platform where all participants in animal production can work together to provide the guarantees consumers are demanding.
VIV MEA will be co-located with Global Forum for Innovations in Agriculture (GFIA) 2016 to deliver the largest events on sustainable agriculture innovations in the Middle East. VIV MEA will be held from February 15-17, 2016, at the Abu Dhabi National Exhibition Company (ADNEC) in Abu Dhabi.
GFIA will be staging its flagship global edition in Abu Dhabi for the third consecutive year, while VIV Worldwide will be bringing its brand of highly successful livestock production events to the Middle East for the first time. VIV MEA joins VIV Europe and VIV Asia as the third international hub in the organizer’s portfolio of major business events for the animal protein sectors.