Friday, March 18, 2011

'Alliance to Feed the Future' launches to build understanding, promote benefits of modern food production

The Alliance to Feed the Future, a multi-sector group that includes members of professional societies, commodity groups, food industries and academia, has formed to build understanding and promote the benefits of modern food production, processing and technology.
The alliance, which is currently comprised of representatives for 52 different groups, wants to multiply the effects of members' individual and joint efforts to tell "the true story of modern food production."
“The more consumers understand how their food is produced, the more they can appreciate the role modern agriculture plays in providing safe, affordable and nutritious food,” said Dave Schmidt, president and CEO at the International Food Information Council, who coordinates the alliance. “The alliance will be a clearinghouse of resources to increase consumer understanding of this role.”
The newly launched Alliance to Feed the Future website is home to an assortment of resources and information regarding modern food production from farm to fork.  

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