Butterball will sponsor the Triangle American Heart Association’s My Heart. My Life. initiative. This sponsorship aligns the American Heart Association’s mission with Butterball’s corporate citizenship program, Traditions with Purpose, which reinforces the importance of nutritious eating and overall well-being, and places Butterball team members at the heart of the business. Butterball’s support of the My Heart. My Life initiative is a further extension of its current relationship with the American Heart Association. For the past several years, nearly two dozen of Butterball’s turkey products have carried the American Heart Association’s Heart Check seal.
Through Traditions with Purpose, Butterball makes every effort to create a positive influence in key areas of its business – to engage and enhance the lives of team members, deliver the highest quality food to consumers’ plates, provide a safe, clean environment for future generations, and invest in the communities that team members call home. With the My Heart. My Life. sponsorship, Butterball will encourage its team members to participate in healthy activities and give back to the local community, ultimately supporting the American Heart Association in achieving an impact goal of improving the cardiovascular health of all Americans by 20 percent.
“At Butterball, our team members’ well-being is of utmost importance,” said Kerry Doughty, president and CEO. “We are committed to empowering our team members to proactively manage their health, and also support the communities where we live and work. Through our Traditions with Purpose platform and this American Heart Association sponsorship, our team members will have opportunities throughout the year to engage in activities to improve both their personal health and that of our communities.”
Activities through the My Heart. My Life. initiative provide Butterball team members with multiple opportunities to volunteer and engage in the cause, including the upcoming Triangle Heart Walk. All funds raised through Heart Walk will support the American Heart Association’s mission to build healthier lives, free of cardiovascular diseases and stroke, the leading causes of death and disability in the U.S.
“Butterball’s support of the My Heart. My Life. initiative will allow us to make an even deeper impact in the communities throughout the Triangle area of North Carolina,” said Debra Lowder, American Heart Association senior director, corporate development. “Butterball’s commitment to giving back through Traditions with Purpose is evident in the sponsorship of the American Heart Association’s work to reduce the risk of cardiovascular diseases and stroke. We look forward to working together in the year ahead.”