The National Farmers' Union and ABN have partnered to
create the Poultry Industry Programme, a training program designed to
give young people insight into market influences that impact British poultry
meat and egg production, and create new industry leaders for British
poultry.
As part of the seven-month initiative, twenty participants will learn about
the importance of lobbying and policy development, managing and mitigating risks
in feed raw materials, and how planning and bank lending can influence business
expansion. They’ll also receive training in media, social media, negotiation
skills and a look at market demands from supermarkets and the British
consumer.
“I want those involved to take away skills that
will add real value to their business and importantly an understanding of what
the NFU does for them as poultry producers in the UK and Europe," said National Farmers' Union poultry board member Kinsey Hern. “I
hope that some of them will remain involved with the NFU at some level, whether
nationally, locally or regionally. You never know we may even produce a future
president of the NFU.”
In the long term, it is hoped the program will create a communication network
between young producers and the poultry board, to help the National Farmers'
Union put in place a succession plan for its poultry board, said organizers.
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